Thank you for your interest in the Marketing Coordinator position. We are interested in your background and would like to explore further, your interest and qualifications for this job. Due to the large number of qualified applicants for this position, we would like to tell you a little more about our company, MetroKids and the opening and have you respond outlining your specific relevant experience for the position.
Metrokids is the premier parenting resource in the Delaware Valley, publishing for 27 years and including parenting events, speaker series and an interactive web community. We work from a 10-person Center City office serving the greater Philadelphia market.
The Marketing Coordinator position is a vital hub of all our marketing activity. The position requires a professional and friendly demeanor, the ability to work independently, prioritize in a deadline driven environment, multi-task effectively, and learn quickly . The publishing aspect of the position requires excellent verbal and written communication skills, organizational skills and strong detail-orientation. We are offering a salary of $28,000-$34,000 based on experience in the specific areas outlined below.
Digital Marketing (25%)
- Maintain advertiser directories including child care, camp, classes and parties for both print and online publication
- Create promotional pages in our content management system, including SEO
- Contribute to Enewsletters, maintain and grow subscriber list; create dedicated enewsletters and run performance reports
- Update Facebook and social media with sponsored and company promotions
Promotional Projects (20%)
- Develop promotions based on seasonal interest, editorial content and targeted opportunities
- Encourage and track promotion participation
- Develop social media networks to encourage online participation in contest and events
- Research most cost-effective means to advertise or promote initiatives
- Assist in special projects as needed
Sales Support (20%)
- Research and assign leads to our sales team
- Attend weekly sales meeting
- Assist in developing sales material based on special sections, offers, geographic or client category targets
Product Placement (15%)
- Coordinate with sub contracted distributors for monthly magazine circulation
- Create route list for outside circulation vendors
- Update returned copy information
- Reallocate copies based on effectiveness (cost, return rate, desirability to advertisers)
- Ship, mail, bulk mail publications as required
- Manage office copy delivery and inventory of publications
- Maintain subscriber database. Keep track of renewals, Comp Lists, and New Subscribers
- Create cost and zip code analysis reports
Event Participation (10%)
- Seek, plan and implement appropriate community events for distribution, participation, or partnership
- Develop new events that support sales, promotion and circulation goals Direct MetroKids staff participation at required events
- Oversee our annual Camp Fair
- Occasional weekend work is required
General Duties (10%)
- Direct incoming phone and web inquiries to appropriate departments
- Research and reply to basic inquiries
- Administrative duties as needed
If the position, as outlined, is appropriate for your inclination and experience please send a cover letter explaining your interest and inclination for the position to dweinmann@metrokids.com.
