Grocery Store Man Aisles – Brilliant or Insulting?

If you are a savvy shopper, then you probably know that the design of a supermarket is a well-thought-out plan. Each item is placed where it is for a particular reason . . . mostly to make you spend as much money as possible. Much research goes into how “women” (most likely “moms”) shop for their families. Where do their eyes look, will they have kids with them in a shopping cart, etc. But what happens if women aren’t the shoppers?

Recently, I was listening to Morning Living (Martha Stewart Radio), and Betsy and Brian were discussing "The Man Aisle" . . . apparently a grocery store in NYC created a "Man Aisle" to help men shopping for their families. I needed to learn more. . .

Google search "man aisle" and you get 5 million results.  Seriously??

A photo in the Huffington Post, indicates the aisle is stocked with chips, sugary cereal, BBQ sauce, beer, cookies and more. Not a piece of fruit or a vegetable to be seen.

So if studies show that more men are doing the grocery shopping for their families, is this helpful? And why is it necessary? Are we assuming men can't find their way around the store? My husband, John, is quite capable of going to the store, finding what we need and bringing it home. Not only that, he can kick my butt in cooking it, too.

Now I have friends who will put "diced tomatoes" on their list. The husband gets to the store and is overwhelmed by the selection of canned tomatoes. If he isn't the regular shopper, give the guy a break – there are a LOT to choose from. Is that an excuse? No . . . it depends on how you divide responsibilities in your house. John may not know what brand of diced tomatoes I prefer, but I don't know what kind of oil is in the car. (OK, he doesn't either, but that's a different post.)

So what do you think? Should grocery stores be more "gender-neutral"? Are we taking this all WAY too far? Are we being "mean" or "insensitive" to men?

What say you? Please leave some thoughts and let's talk.

Hillary Chybinski is a crafty mom of 2 boys living the American Dream with her husband in the Philly burbs. This post was adapted from her blog, My Scraps.

Categories: MomSpeak