Black Friday Shopping
A strategy to score the best Black Friday deals
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Fortified by turkey, stuffing and the will to save big bucks on big-ticket items, 141 million Americans shopped last year on the day after Thanksgiving. Black Friday 2014 is poised to outdo all its predecessors, with the National Retail Federation predicting a 4-plus percentage jump in overall sales this Nov. 28.
Toys, appliances, tech — whatever’s on your holiday gift list will be on sale on Black Friday. To score the best Black Friday deals for the lowest price possible, dealing
with as little traffic from thronging crowds as possible, strategizing is crucial to ultimate shopping success.
- First, make a list and set a budget.
- Then do your research.
Read all Black Friday ads and sale circulars.
If you still get a physical newspaper, a few ads will appear on your doorstep during Thanksgiving week, but most will arrive with the T-Day paper. Clip all coupons, like Macy’s Savings Discount Pass.
Don’t get the paper? No worries, store websites post applicable info, plus coupons, even earlier in the month. In addition to sites like Target.com and Sears.com, which will list both online and in-store savings, there are numerous websites dedicated to providing up-to-the-minute Black Friday deals, complete with comparison charts and sale schedules: Blackfriday.com, Bfads.net and Theblackfriday.com compile ads in one place with timely updates. Start checking them now and revisit frequently, as real-time purchases alter the sales landscape.
Shop Black Friday early — earlier
Black Friday 2014 is predicted to begin earlier than ever this year, possibly the week before Thanksgiving. Although several are making the fact that they're closed on Thanksgiving, so that their employees can spend the day with their own families, into a marketing ploy, a few stores will be open on Thanksgiving Day and some will open on Thanksgiving night. Early morning openings will begin at midnight on the 28th and roll into the wee hours of Friday morning.
Early bird shoppers will be rewarded. Look for complimentary refreshments, coupon books, free merchandise, gift cards and tons of doorbuster deals. In years past, Sam’s Club and Ikea have offered free breakfast, and Burger King gave away free coffee. Search for perks like these when planning your day.
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