Available Now
MetroKids
Bookmark and Share Email this page Email Print this page Print Edit Module
Nov 1, 2011
02:31 PM
FYI

Report: Sugary Drink Ads Target Kids

Report: Sugary Drink Ads Target Kids

Makers of sodas and sports, energy and fruit drinks are disguising unhealthy products and marketing to children, according to Sugary Drink F.A.C.T.S., a Yale University study delivered Oct. 31 to the American Public Health Association’s annual meeting in Washington, D.C.

Researchers at Yale University’s Rudd Center for Food Policy and Obesity studied 600 drinks made by 14 manufacturers. “We found that children’s exposure to TV ads for full-calorie soda doubled from 2008 to 2010,” says Jennifer Harris, the report’s author. “We also found that energy drinks are heavily marketed to children and teens.”

Among the report’s other findings:

  • Many fruit and energy drinks contain as much sugar and calories as non-diet sodas.
  • Nearly two-thirds of energy and sugary drinks say they contain “all-natural” or “real” ingredients.
  • Energy drinks are marketed to children and teens, though all health organizations say these caffeine-laden beverages are inappropriate for children.
  • Beverage company advertising especially targets black and Hispanic children and teens.

For More on The Yale Report

 

Add your comment:
Edit Module
Advertisement


Edit ModuleEdit ModuleShow Tags

More on this topic »Family Fun Features

7 New Science Museum Trips

7 New Science Museum Trips

Dinosaur skeletons, gross bugs, space exploration! Your family's museum tour just got more exciting.

Summer Savings in the Brandywine Valley

Summer Savings in the Brandywine Valley

With a Treasure Trail Passport, visit 10 popular Brandywine Valley attractions for one discounted price.

Fall into family fun on the farm

Fall into family fun on the farm

Celebrate the turn of the season at some of these Delaware, Pennsylvania and South Jersey family-friendly farms.

Guide to Amusement Parks & Waterparks

Guide to Amusement Parks & Waterparks

What’s new for 2010, the best rides by kids' ages & cost-saving tips

Edit ModuleShow Tags
{/if}